Martha
Sazon, president and CEO of GCash, shared, “Today, you can expect
innovations that will “Change the Game”. But, the real
game-changer is how we can make a meaningful impact on Filipino
lives.”
She
adds, “to innovate not only to provide access, but to be their
partner towards better Financial Health and Wellness.”
State-of-the-Art
Security
GCash
FutureCast 2024 started with the introduction of Online
PaySafe, an added security
feature when you add to cart, for worry-free online transactions.
With this feature, customers are directed to the GCash app during
their payment process to complete their transaction using
multi-factor authentication. This enhances security by reducing open
windows and tabs that expose user accounts to possible takeovers,
payment scam links, and website spoofing.
Getting
help is now made easier with Gigi.
Powered by generative AI, Gigi is now equipped to handle common
queries and escalate complex issues seamlessly. Gigi can also conduct
security checks, access past conversations, and connect users to live
agents when needed.
To
combat online fraudsters, GCash, in partnership with Chubb,
introduced Send Money Protect. For as low as PHP 30, users can now
opt to insure their transactions of up to PHP 15,000 for 30 days.
This covers transactions from potential scammers who pretend to be
someone they know or disguise themselves as a legit store.
Design
Innovations
GCash
also introduced three new app designs for a more intuitive
experience. Dashboard 3.0
features a new look with easy navigation that allows customers to
access their favorite GCash products at one glance. With its new
save, borrow and grow tabs, users can now view their most-used
features in the app.
The
new and improved GCat &
Friends, your new money smart
besties, are ready to help make money management more fun and
educational. Joining GCat are her friends Corey G, sniffing out all
the hottest deals, and GRaf reminding customers when it’s time to
start saving and investing.
Money
Manager is a real time spend
tracker that visualizes spending on the app to help customers spend
and save wisely.
AI-Powered
Experiences
GCash
revealed new AI-powered innovations, starting with GScore AI, GCash’s
customer trust score powered by AI, to help you borrow better. No
need for forms or additional documents, this feature calculates
users’ creditworthiness and loan eligibility based on their daily
app behavior.
Hyper-Personalized
Ads powered by AI is GCash’s
ad-serving platform that learns users’ shopping preferences and
matches them with personalized offers from GCash partners and
merchants. It handpicks the best deals that the customers will love,
much like a personal shopping assistant.
GCoach
AI is your go to guide for all
things money. Using generative AI, it educates users on how to
effectively spend, save, and grow their money with confidence. It
also provides personalized insights and links users to auto-deposit
features within the app.
Green
Innovations
GImpact
is part of GCash's commitment to promote climate action, where users
can create a greener future with every click. This new feature allows
users to see how every transaction they have in the app leads to
carbon reduction. These reduced emissions are converted into Green
Points, which users can use to plant real trees through GForest's
partner NGOs.
GFarm
is a new category for planting fruit-bearing trees. This initiative
helps Filipino farmers one tree at a time by supplying them with
fruit tree seedlings like coffee, avocado, and jackfruit. All
proceeds from these go directly to the farmers, providing them and
their communities a more sustainable livelihood.
Fintech
For A New Generation
To
raise a future generation of better spenders and savers, GCash
launched GCash jr. with Parental
Controls. This allows kids
between the ages of 7 to 17 to have their first e-wallet and get
their first debit card with GCash jr. Visa Cards. With wallet limits
set up by mom and dad, kids can now make supervised purchases and
subscriptions and have access and receive their allowance anytime,
anywhere.
Encouraging
kids to have better saving habits, GCash also introduces GSave
jr. their first savings account!
Kids can now learn to manage their savings accounts, set their own
money goals, and control how much money they want to save.
With
unique access and a special dashboard that allows parents to see
overall spending and set transaction limits for their child’s GCash
jr. account, these features empower today's new generation with safe
and supervised spending for better spending and saving habits.
Global
Expansion
In
2024, GCash will continue to expand its reach to 16 countries
including USA, Canada, Italy, UK, Australia, Japan, Spain, UAE, South
Korea, Taiwan, Germany, Hong Kong, Qatar, Singapore, KSA, and Kuwait,
making GCash available to 10M overseas Filipinos. International
Bank Cash-In, allows users to
cash in to GCash over 12,000 US Banks, with Europe to follow soon.
GTravel
book and pay for flights and hotels, all in one app. It streamlines
international travel experiences as it helps users book experiences,
buy e-sims, and even plan visa requirements for their trips.. Coupled
with GInsure, travelers can now apply for travel insurance powered by
Standard and Malayan with coverage of up to PHP 2.5 million; OONA
Insurance allows travelers instant lounge access for flight delays by
an hour.
Soon,
travelers to European destinations-- Spain, Italy, France, Germany,
and more, can also digitize and claim travel tax
refunds with GCash.
The
GCash Tourist
product allows foreigners visiting the Philippines to pay like
locals, giving them 30-day access to GCash features like Scan to Pay
and Send Money.
New
Ways To Borrow and Pay
Borrow
on the Spot gives more people a
chance to borrow, making financial support more accessible to
everyone. Powered by Fuse, GCash’s lending arm, users can now, with
just one tap of a button, instantly request to reassess their
creditworthiness and get a higher credit limit via GGives, allowing
eligible customers to fund their needs today.
From
loans to payments, GCash launches two innovations to revolutionize
the way Filipinos Pay with GCash. For a faster commute, Tap
To Pay, powered by NFC (Near
Field Communication), makes daily commutes easier for people on the
go. Once users log in to their GCash app, all they have to do is
simply tap their phone on the fast lane turnstile to make a payment.
Watch
Pay, in partnership with Huawei,
is the first payment method via smartwatches in the country! It
allows users to wear their GCash wallet on their Huawei smartwatch
and make seamless payments with just a scan of their QR on their
wrist.
All
these innovations are designed with the financial progress of
Filipinos in mind. By offering secure, accessible, and innovative
financial solutions, GCash continues to empower every Filipino to
manage their finances better and build a brighter future for
themselves.
Experience
the future of fintech today and download the GCash app, available on
the Huawei App Gallery, Google Play Store, and the App Store.
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